The little info box in your Etsy shop with your location name? Fill it in.
About 6 months ago, the editor of our town magazine "Hudson Life" contacted me. She was writing a story on local artists with shops on Etsy and wondered if I would be interested in appearing (seriously, like I'm going to turn this down). How'd she find me, you ask? By doing a "Shop Local" search on Etsy. And she would never have found me if I hadn't filled in my location box accurately.
In any event, a very nice article was written and just released this month. Complete with a photo, a link to my website and a lengthy interview. The magazine was distributed to over 10,000 homes in my area. Pretty awesome free press, if you ask me.
Thanks, Hudson Life!